WordPress Development and Social Media Marketing Diploma
Wordpress Training - Job Ready Diploma
Full Time - 11 weeks starting September, 2010
This course will teach students the fundamentals of WordPress development, including PHP, using WordPress as a Content Management System, and theme development.
WordPress is an opensource publishing platform that was popularized by blogging. The biggest advantage of WordPress is that it allows you to create and edit websites with relative ease and without an extensive background in coding. Because of WordPress’s present popularity, familiarizing yourself with it is not only advantageous to your career, but also perhaps necessary, if your vocation is web development.
This course will teach you the fundamentals of WordPress development, including PHP. You will learn how to utilize WordPress as a Content Management System, as well as acquire the ability to tailor the aesthetic elements of websites through theme modification or through the creation of custom themes.
The last two weeks of the program will also provide an overview of “social media marketing,” which is a term that encompasses a variety of marketing strategies and communications methods used to facilitate two-way interaction with customers. In this technology-based time of ours, companies’ advertising, public relations, and marketing objectives are accomplished through popular social media platforms: Facebook, Twitter, Digg, YouTube, StumbleUpon, to name just a few. It is imperative for today’s companies to have an online presence—and more so to for it to be an effective, strategic presence.
This course will instruct you on how to create websites that rank high in Google searches, and teach you how to successfully reach and communicate with potential customers.
Training Course Details
| Course Prerequisites | Web Development and Internet Marketing Certificate or equivalent |
| Equipment Required for this Course. | FTP Client (example: Filezilla) Photo Editing Software (example: Photoshop) Text Editor (example: Dreamweaver) Students will be required to purchase their own copy of software for home use or if they use their own laptop at VSBT. VSBT students using VSBT computers will be supplied with all software needed. |
| Course Duration | 11 Weeks |
| Learning Objectives/Outcomes | Upon completion of this course the successful student will have reliably demonstrated the ability to: At the end of this course, you will be able to:
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| Student Progress/Assessment Methods |
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Training Program Outline
Week 1: Introduction to PHP/MySQL
- MAMP/WAMP Server
- MySQL
- PHPMyAdmin
- Basic Structure of PHP
- Simple Variables and Operators
Week 2: Introduction to PHP/MySQL Cont.
- Simple Variables and Operators Continued
- Functions
- Arrays
- Week 2 PHP Quiz
Week 3: Introduction to WordPress
- What is WordPress
- Installing WordPress
- Categories and Tags
- Default Navigation System
- Using Widgets
Week 4: Themes and Plugins
- Overview of Themes and Plugins
- Installing Themes and Plugins
- Different Types of Themes
- Anatomy of a Theme
- Introduction to Template Files
Week 5: A Deeper Look at Themes
- Template Files and Relationships
- Creating Child Themes
- Reworking Template Files
- Custom Template Files
- Week 5 Mid Term Quiz
Week 6: Custom Post Types and Fields
- Introduction to Custom Post Types
- Using Custom Post Types
- Introduction to Custom Fields
- Meta Boxes
- Integrating Custom Post Types, Meta Boxes, and Fields
Week 7: Theme Development
- Building on the Default Theme
- Creating a New Custom Theme
- Layouts
Week 8: Styling with CSS
- Styling the Default Theme
- Overriding Default CSS Values
- Styling a Custom Theme
- Week 8 Quiz
Week 9: Social Media Marketing Week 1
- Introduction to Social Media
- YouTube and Google Buzz
Week 10: Social Media Marketing Week 2
- Digg, Reddit, StumbleUpon, and Delicious
- Blogging with WordPress
- Intro to Search Engine Optimization
- Create a Piece of Viral Content with WordPress
Week 11: Final Project Week
Create a WordPress CMS Website using:
- A Child Theme based on the Default Theme
- Customized Template Files
- Custom Post Types with Custom Fields and Meta Boxes
- Styled using CSS to Match Provided PSD Template
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A one-of-a-kind training program taught by professionals in the industry
There is no better way to gain job-ready, industry standard skills than to learn from the people who design and develop with Wordpress every day for hundreds of clients.
This Wordpress Training Course is perfect for students to get up-to-date, job-ready skills from our professional development team, using pre-existing software and modules with some customization.
Our design and development team and school are located next door to each other, so you will be able to interact with our team of designers and developers while they are at work. You will gain valuable experience with access to a real development studio.
This is a 100% instructor led training program, taught by our own web development team. Instructors are in the classroom with students at all times, either instructing or helping with assignments. Help can also be found from all members of the northStudio.com team, including interns, co-op students, faculty and other staff members throughout the buildings. It's a busy place, so there is always someone to help with whatever you are working on.
The course curriculum is continuous and each module flows perfectly into the next so that you understand the process and development techniques needed to build functional web sites for all types of clients, as we do every day.
